Legal
Refund and Cancellation Policy
1. Free audits and consultations
Our free AI visibility audit, free SEO audit, website review and strategy calls are free of charge and carry no obligation. Nothing is billed for them, so no refund applies.
2. Monthly retainers
- Retainers are billed monthly in advance and renew automatically each month until cancelled.
- You can cancel at any time by email to [email protected] with 30 days’ notice. The notice period is billed and worked as normal.
- A month that has already started is not refundable, because time, research and content production for that month begin on day one.
3. Prepaid and fixed-term plans
Some plans are paid in advance for several months at a discounted price (for example a 3-month prepaid plan).
- To cancel a prepaid plan early, you must give at least 30 days’ written notice by email.
- With that notice, prepaid months that would start after the notice period ends are refunded.
- The month in progress and the notice period are not refunded.
- No refund is given if a prepaid plan is cancelled without prior written notice.
4. Website and one-time projects
| Stage | What happens if you cancel |
|---|---|
| Before work starts | The advance is refunded in full, minus any third-party costs already paid on your behalf (domains, themes, plugins, stock images). |
| After kick-off or discovery | The advance (50%) is not refundable. It covers research, planning and design work already done. |
| After design approval or development | You pay for work completed up to the cancellation date, as set out in the Proposal milestones. |
| After launch or handover | No refund. We fix bugs reported within 30 days of launch at no cost. |
5. Advertising spend
Budgets for Google Ads, Meta Ads, LinkedIn Ads and other platforms are paid to those platforms. Any refund or credit of unspent budget follows the platform’s own policy. If you paid ad budget to us in advance, any unspent amount at cancellation is refunded or returned as account credit, as you prefer. Our management fee follows the retainer rules above.
6. Third-party costs
Domains, hosting, premium themes, plugins, software subscriptions and stock media bought for you are not refundable by us once purchased, because the suppliers do not refund them. Where possible, they are registered in your name so you keep them.
7. If you are unhappy with the work
Tell us first. Every plan includes reasonable revisions to bring deliverables in line with the agreed brief, and we would much rather fix a problem than lose a client. If we fail to deliver something that was agreed in the Proposal and do not put it right within 14 days of your written complaint, we will refund the fee for that undelivered item.
Please note that search rankings, AI recommendations, traffic and leads are not guaranteed (see our Disclaimer), so a change in rankings or AI answers is not by itself grounds for a refund.
8. How refunds are paid
Approved refunds are paid within 7 to 10 working days to the original payment method or bank account. For international clients, currency conversion and bank charges may reduce the amount received.
9. How to cancel or request a refund
Email [email protected] with your business name, invoice number and reason, or WhatsApp +91 98199 55197. We will confirm receipt within 2 working days. These rules apply alongside our Terms of Service; if your signed Proposal says something different, the Proposal applies.