Legal
Cookie Policy
1. What cookies are
Cookies are small text files that a website stores in your browser. Similar technologies include tags, pixels and local storage. In this policy, “cookies” covers all of them.
2. The cookies we use
| Type | Provider and purpose | Examples | Typical duration |
|---|---|---|---|
| Strictly necessary | Digiwiz Media / WordPress: security, load balancing, form spam protection and remembering your cookie choices. | wordpress_test_cookie, wpforms tokens, cookie consent preference | Session to 12 months |
| Analytics | Google Analytics 4, loaded through Google Tag Manager: counts visits, shows which pages are read and where visitors come from (for example Google or ChatGPT). Reports are aggregated. | _ga, _ga_* | Up to 2 years |
| Advertising and conversion measurement | Google Ads (tag AW-11375170446): tells us whether someone who clicked our ad later contacted us, so we can measure and improve our ads. | _gcl_au, _gcl_aw | Up to 90 days |
| Marketing email | Hostinger Reach: only if you subscribe to our emails, to manage your subscription. | Provider-set | Varies |
Google Tag Manager itself does not set cookies to identify you; it loads the tags above. Exact cookie names can change when providers update their tools.
3. Your consent
Strictly necessary cookies are always on because the site cannot work properly without them. Analytics and advertising cookies are only used with your consent where the law requires it, including for visitors from the United Kingdom and European Union. You can give, refuse or withdraw consent at any time through the cookie banner when it is shown, through your browser settings (see section 4), or by emailing us.
4. Managing cookies in your browser
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop forms or other parts of the site from working. You can opt out of Google Analytics on all websites with the Google Analytics opt-out browser add-on and manage Google ad personalisation at Google Ad Settings.
5. Third-party services we link to
When you click a WhatsApp button, open a link to ChatGPT, Perplexity or Google from our AI visibility test, or visit our social media pages, you leave our website. Those services set their own cookies under their own policies.
6. More information
How we handle personal data in general, including your rights, is explained in our Privacy Policy. Questions about cookies: [email protected].